REBECCA THEIM
has communications and writing experience across a wide range of topics,
industries, formats and outlets. She began her career as a reporter for
daily newspapers and continues to freelance for media outlets and content-rich
websites. She also has senior corporate communications and PR experience for
companies in sectors including print and online media, consumer products,
casino gaming and manufacturing. She currently supports a range of businesses
with writing, promotional, social media and blogging activities.
Her marketing
and PR accomplishments include a successful stint as Director of Communications
for Playboy Enterprises, Inc. (yes, she's been to the Playboy Mansion, but
only during daylight hours); directing external, internal and financial
communications for Ameristar Casinos,
Inc., a $1 billion NASDAQ-listed gaming company with operations in six states;
overseeing North American internal, governmental and external communications
for UPM, a European-based,
NYSE-listed, $7 billion global manufacturing company; and building a PR program
to differentiate Britannica.com from
its better-known print sister, Encylopædia
Britannica.
In those roles, Rebecca
represented her companies and clients with reporters, employees, investors,
politicians and community leaders in the midst of:
- Corporate acquisitions
- New product launches
- Executive appointments and defections
- Plant and facility closures
- Workplace deaths and injuries
- Labor union strikes
- Major workforce reductions
Rebecca routinely serves
as organizations’ lead MARCOM pro,
expanding and improving the appeal, effectiveness,
clarity and presentation of a wide variety of marketing and promotional
content, including overseeing design and production of both print and
online collateral. She regularly creates effective:
- Website content and social
media campaigns
- Newsletters and four-color magazines
- Brochures and marketing
collateral
- News releases and press
kits
- Executive presentations
and ghost written commentary
- White papers, annual
reports and corporate social responsibility statements
Rebecca began her career as a reporter for daily metropolitan
newspapers and continues to freelance for business-focused
media outlets and content-rich Web sites. Outlets she has worked with include:
- Chicago Tribune
- South Florida Sun-Sentinel
- The Wall Street Journal
- Christian Science Monitor
- New Orleans Times-Picayune
In her reporting and corporate ghost writing roles, Rebecca
has researched and written compellingly about topics as varied as U.S. staffing and
employment trends, insurance fraud, the reliability of child testimony in
criminal trials, expansion of casino gaming in the United States, bad bosses
and “Sex and the City’s “Mr. Big.” Rebecca is active on a number of social
media sites, including LinkedIn, Facebook and Twitter, and also provides social media services to Las Vegas-area
companies. She blogs about the worst U.S. job market since the Great Depression
at “You’re
Hired … NOT!”
Besides working with clients through her own sole
proprietorship, Tipitina Communications, Inc., Rebecca currently is Senior
Media Reporter for OTR Global, a
San Francisco and Purchase, N.Y.-based information services company and the
largest channel-checking firm on Wall Street. She specifically researches and
reports on business developments and trends affecting the newspaper, radio,
television, and out-of-home advertising industries. Rebecca also is a
commissioned writer for QuinStreet, Inc.,
a San Francisco-area internet content developer and marketer.
An adjunct communications
instructor with National University and the College of Southern Nevada, Rebecca
holds bachelor's and master's degrees from Northwestern
University in journalism and marketing communications, respectively, and a
master's degree in journalism from The
Ohio State University, where she was a fellow in the Kiplinger Midcareer Program in Public Affairs Reporting, a then-yearlong fellowship endowed by the Kiplinger media family. She lives with her
family in suburban Las Vegas.
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