Tipitina Communications

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Tipitina Communications, Inc.


Communications Campaigns

REBECCA THEIM, principal of Tipitina Communications, has more than 20 years of professional communications experience across a wide range of industries, corporate cultures, and media formats and outlets.
 
She began her career as a reporter for metropolitan daily newspapers before transitioning to the role of communications professional for companies in industries including manufacturing, professional services, consumer products, gaming, publishing  and video and online media.


Her PR accomplishments include:

  • a successful stint as Director of Communications for Playboy Enterprises (yes, she's been to the Playboy Mansion, but only during daylight hours)
  • overseeing North American external, internal and governmental communications for UPM, a European-based, NYSE-listed $7 billion global manufacturing company undergoing profound organizational and industry change;
  • creating, launching and overseeing the PR practice for a Chicago consumer products marketing communications agency; and
  • directing external, internal and financial communications for a $1 billion, NASDAQ-listed gaming company with operations in six states undergoing significant cultural, operational and executive changes after the unexpected death of it founder.

In those roles, Rebecca represented her companies and clients with reporters, employees, investors, politicians and community leaders in the wake of corporate acquisitions; new product launches; executive appointments, purges and defections; plant and facility closures; workplace deaths and injuries; labor union strikes; major layoffs; and industrial accidents. She's currently working with several business owners to tap traditional and online media to enhance their professional profiles in anticipation of new business ventures or expansions.

Please click on the links below for overviews of some of the communications campaigns Rebecca has led. (And please excuse the quality of the video files, which is necessitated by the
file size restrictions of my Website hosting company.)


For specific, tactical examples of my work, including writing samples, news releases and collateral, please visit the "Portfolio" tab of this site.


 
 
CRISIS COMMUNICATIONS/ISSUES MANAGEMENT
NOTE: Several of the links below are password-protected. Please email rebecca@tipitina.biz if you'd like to access to these case studies.

Globalization Strikes Small Town USA (Issues Management/Crisis Communications program)

Communications' Role in a Major Corporate Restructuring (Issues Management program)


 
 
CONSUMER PUBLIC RELATIONS
Planning and deploying a national PR campaign for a new client

Creating and servicing a PR practice for an agency within a huge, but under-served consumer market

Communicating a "New" Playboy

Repositioning a Venerable Brand

 
 
EMPLOYEE & CUSTOMER COMMUNICATIONS
NOTE: Several of the links below are password-protected. Please email rebecca@tipitina.biz if you'd like to access to these case studies.

Long ago, in a Galaxy, Far, Far Away (Employee Communications)

"The Donald" Takes on the BHAG
(Employee Communications)

That's sooooo interesting! (
Customer Communications)

Communications Risks Reap Rewards (Employee Communications)

 

Compelling, Concise, Clear