The paper industry has been wracked in recent years by consolidation, obsolote facility closures, global competition and unfavorable exchange rates. UPM, the world's largest producer of magazine and catalog papers (and one of Time, Inc.'s largest customers), undertook three major restructurings in North America over a four-year period, resulting in the loss of 34% of its workforce.
Tipitina Communications' President Rebecca Theim oversaw a comprehensive employee, media and governmental communications program that played a critical role in the 10-month restructuring of the company's largest U.S. location. The result? The facility achieved profitability and became a candidate for an $800 million expansion.
To view a digital summary of this issues management/ crisis communication program - and the critical role communications played in it - please click the "movie" icon below.
To learn more about the continuation of the restructuring process - this time in the company's Canadian operations - please click here.
